This piece of news from El País deals with the importance of the study of “Big Data”.
As Rafael de Arce (applied economics professor of the UAM) states, one of the fundamental phases for the proper treatment of these data is the collection process, a key stage to achieve high-quality results and conclusions.
LINEEX’s objective is to obtain useful and reliable data, thanks to a rigurous recruitment process and the running of experiments in a completely controlled environment. Those protocols can have applications beyond consumer behaviour, reaching areas such as medicine.
You can read the full article here.